On March 16th, Danone Waters of America, Inc announced the redesign of its classic 1.5L evian® bottle as part of the company’s ongoing effort to reduce its ecological impact.
The new bottle, made of up to 50 percent recycled-PET, remains 100 percent recyclable while using 11 percent less plastic to weigh 3.4g less than the previous design (down to 28.6g per bottle), reducing its overall carbon footprint by 32 percent. The newly designed bottle represents an important step in evian®’s environmental policy, which targets a CO2 emissions reduction of 40 percent between 2008 and end of 2011.
evian® encourages its consumers to Live young® in all aspects of their lives. The new bottle suits the needs of a modern active lifestyle with a new grip which facilitates drinking on the go. And, 15 years after introducing its original compactable bottle, the new design is even easier to crush, taking up less space in recycling bins making it even easier for customers to make the right choice for the environment.
“evian® is committed not only to the quality and purity of our water, but also to the reduction of our impact on the environment,” said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. “With the launch of our latest bottle which is lighter and more compactable, we hope that our consumers will feel good about purchasing evian, and feel encouraged to recycle..”
The new bottle will be available in Canada beginning middle of March and can be purchased at all major grocery stores retailing for $2.49-$2.99 CAD, and drug stores and convenience stores for $3.29-$3.99 CAD.
For more information and to watch our “Baby and new evian bottle” video, visit www.facebook.com/evian.
About evian®
evian® is all natural and perfectly pure.
Every drop of evian® is filtered naturally through layers of glacial sand during a 15+ year journey deep in the heart of the Northern Alps, giving it the purity and taste that nature intended.
More information can be found on www.evian.com, and www.facebook.com/evian.
My Thoughts
I like to see companies like evian taking a stand and trying to reduce the ecological impact. When I received the bottle I immediately hold it in my hands to try to see how it would feel different.
The bottle is indeed lighter in weight but the plastic will constantly move under my grip. Personally I didn’t like this but someone bringing a bottle in a backpack would not care much about it. It is true that the bottle is easier to crush under your feet and easy to put in the recycling bin. I am impressed with the fact that it will become flatter than the previous plastic bottle. My only concern would be on windy days. Since most people don’t take the time to crush their plastic containers on windy days, we regularly see things flying around or rolling down the street. With a lighter plastic, chances are that the bottle will be picked up by the wind easier as well.
Nevertheless, it is nice to see a new design and a company which is taking steps to become more environmentally friendly.
The kids and I drank the water within a day. My 2nd son said to me: “Mom, this water taste differently!” “Really? How?” “Well, it taste like melted snow…” Mmm! Personally I don’t see a big difference between our regular water and the one that was contained in the water. But apparently he did. *grin*
Disclaimer: I received a 1.5 liters evian bottle in exchange of a post on the new design. I was not monetarily compensated for this review. Please note that the review was not influenced by the Sponsor in any way. All opinions expressed here are only my own.
