Wednesday, September 29, 2010

Evian New Limited Edition Bottle by Issey Miyake


New designer bottle celebrates evian’s “Live young®” partnership
with fashion icon

evian® Natural Spring Water has partnered with world-renowned fashion icon Issey Miyake, known for his innovative and minimalist style, to unveil its fourth annual limited edition designer bottle. Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith. 

This new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the evian signature clip_image004message, “Live young.” The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world. 

"evian encourages everyone to live life by seeking memorable experiences, trying new things, and seizing every moment.  The Issey Miyake bottle design, glowing with both optimism and freshness, is a perfect pairing with the brand," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc.  "This simple yet vibrant creation uniquely decorates our all natural and perfectly pure evian water – we are thrilled to add it to our collection."

This 750mL bottle will be available at select Canadian restaurants and retailers in time for the holidays. For more information on the collaboration, including a special Issey Miyake animated movie, visit

About evian®

evian® is all natural and perfectly pure.

Every drop of evian is filtered naturally through layers of glacial sand during a 15+ year journey deep in the heart of the Northern Alps, giving it the purity and taste that nature intended.

Visit, and for more details.

My Thoughts

This bottle is interesting.   Apparently it is perfect as the ideal present for your foodie, fashionista, designer or holiday hostess.  It is very nice to look at and once you have drank the water contained in it, you could easily turn it as a vase. 

2010_09_28_12_23_00Apparently, the annual evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix, in 2009 by Jean Paul Gaultier, and followed in 2010 with Paul Smith.  Honestly, it is the first time I learn about this special promotion.   But the look of the bottle is so beautiful that I am participating in spreading the word about it.   

We are not a family who would buy water –especially not at restaurants.    This bottle is interesting but it would be nice if the whole idea of a limited edition bottle would be attached to a cause like building a well in a third-world country for people to have clean water.   I think this would motivate the people to participate more and feel good about spending 5$ on water.   Evian would have to post pictures of the building project and the people who beneficiate from it on their website.    Honestly, water is such an important aspect of life that it would be good for Evian to be associate to such a cause.

The limited edition bottle by Issey Miyake will be available at select Canadian restaurants and retailers in time for the holidays with the suggested retail price is $4.99 CAD per 750mL glass bottle.

This review was possible because I received a limited edition evian bottle in  exchange of a post to promote it..

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