Wednesday, June 15, 2011


branded coverBranded – Sharing Jesus with a Consumer Culture
Written by Tim Sinclair
Published at Kregel Publications

About the book

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective. tim sinclair sm

Who is Tim Sinclair?

Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website,

My Thoughts

Branding.  A popular term in marketing and social networking.   I first came in contact with this particular word while doing my first course of my social media certificate.  As part of an assignment, I had to write a branding for my blog and myself.  

When I received an email about promoting the book Branded, I thought it was an interesting concept and jumped on board.

I am not disappointed with this book.   From the earliest chapters, the author has grabbed my attention and I am motivated to become more bold with sharing my faith.

Using techniques found in the marketing world, Tim Sinclair is encouraging Christians to share Jesus with non-believers and get out of their conform zones.   With comparative chapters like cereals, cars, Apple, Nike and so on, the author will present what branding Christianity and Jesus should be in this time and age.   I want to become a sneezers for Jesus! Bottom line, I will try to apply in my life what St. Francis of Assissi has apparently said;

Preach the gospel at all times – if necessary use words.

Being a stay-at-home mom who homeschool my children, my first audience is definitively our four kids.  They watch, they observe, they see mom making errors, they hear her apologizing.    From there I can touch the world around me, family, neighbours, strangers at the store,… you name it, you got it.

At the end of the book, the author is going extreme by suggesting some radical ways to re-market Jesus to the people around us.   Though I love some of his ideas, I have issues with other suggestions like the neighborhood poker game, the not praying before meals or bedtime and the not reading your Bible.    The last two items are essential I find while the poker game instill someone to gambling with which I have issues with.   Mind you I understand that his point is to get together with non-believers and do something together but I think I would have preferred that his example would have been different.

Nevertheless, this book is worth reading it and sharing it with others.   At the end of the book, you will also find a discussion guide which will help you ponder about the information on each chapter.   Personally, I would have preferred having the discussion questions right at the end of the chapter because I didn’t realize there were there until I was at chapter seven.   I would not hesitate to use this book in a book club or  small group.   It would definitively sparks discussions and help us see the World as our mission field.


Kregel Publications is sponsoring a $50 giveaway open to both me and one of my blog readers.

To enter all you have to do is send a tweet (using #litfuse) about Branded or share about it on Facebook!

If you tweet we'll capture your entry when you use @litfuse.

If you share it on Facebook, just email us and let us know (


Not sure what to tweet/post? Here's an idea.


Branded by @timsinclair - Jesus is a life-changing product with lousy sales-people! @litfuse


Branded by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people!


Branded is available at your favourite bookstore, even


PS If no Canadians has claimed ownership of every maple leaf maybe I should check into it… *grin*


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Disclaimer: Book has been provided courtesy of LitFuse and Kregel Publications.  I was not monetarily compensated for this review. Please note that the review was not influenced by the Sponsor in any way. All opinions expressed here are only my own.

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