Tuesday, August 2, 2011


stickyJesus@stickyJesus – how to live out your faith online
Written by Tami Heim and Toni Birdsong
Published at Digital Scribe Press LLC

About the book

It's jaw dropping: People now spend over 110 billion minutes a month on social networks like Facebook, YouTube, and Twitter. Some are ranting. Some are raving. Almost all are revealing their hearts and minds as never before. This historic social shift is a dream come true for big brand marketers, political parties, and just about anyone who has something to say.

So how do you-a Christ follower-navigate the noise, dodge the danger, talk the tech, and speak life and hope into the online space?

You get sticky. Just like Jesus. You share the stickiest message ever spoken, the gospel.

Learn to:
* Build and honor relationships the way Jesus did.
* Understand the marketing-driven culture of social networks and how to navigate them.
* Influence, engage, serve, and lead online-like Jesus.
* Use dozens of tools, tricks, tips, and resources to grow your reach.
* Identify and avoid the danger zones.
* Learn the basics of Facebook, Twitter, blogging, and how to find great content to share.

Authors Tami Heim and Toni Birdsong uniquely blend biblical truth and social media know-how with inspirational true stories of people engaging, connecting, and changing the world for Christ through social networks.

@StickyJesus exists to equip you, the Christ follower, to confidently live out your faith in the digital world. We're here to infuse biblical perspective and daily inspiration into your online time.@ We'll help you grow your technical know-how so you can share the sticky love of Jesus Christ with others. We're teaching, listening, and collaborating with a fired-up community of digital scribes about culture, social media, and the kind of relationship building that will outlive cyberspace. Are you in?

Who are Tami Heim and Toni Birdsong?

Tami Heim and Toni Birdsong are communication professionals and Christ followers who bring a fusion of marketing, social media, and biblical knowledge to the online conversation.

Tami Heim is a brand development partner in The A Group, a tech, marketing, media, and consulting firm in Brentwood, Tennessee. Heim previously served as the executive vice president and chief publishing officer at Thomas Nelson Publishers and president of Borders, Inc.

Toni Birdsong is a partner in Birdsong Creative, a visual communications, Web, and marketing firm in Franklin, TN. With an extensive background in writing, she's served as a communications specialist with The Walt Disney Company and provided marketing content for numerous companies.

My Thoughts

I first discovered this book because of an interview about it on our Christian radio.   I was curious about it and asked if I could review it.   I received a PDF format of the book which I didn’t mind. For the past couple of months, I have read the book and discovered a new mission field right under my eyes and my fingertips.

I knew it was there.    And I had used it numerous times.  But not on a regular basis.   @StickyJesus will help you to live out your faith in the online world.

I love the presentation of the chapters and how the authors are presenting the online mission field.    Throughout the book, you will also discover how other people are using their facebook and twitter account to help to spread the message of God.  

Let’s face it.  Social media is definitively here to stay.  What we do with it as a Christian is our choice but using these tools to share your faith and living your faith is a great idea.  

Each chapter ends with a download section where the main idea of the chapter are listed.  There is also an upload area where a prayer is suggested.    Seeking out the Holy Spirit at the beginning of each day will help you live out your faith daily in the various online communities you are part of.

This book will guide you on how you can share and live your faith online.  It will provide tools and scripture references, suggest how to proceed, highlight the world of facebook/twitter/blogging/RSS and give your guidelines on how to be a game changer as well as protecting yourself online.

How did reading this book changed my view of using social media?   Well for quite some time now, I try to post at least one (or more) scriptures/quotes from either the Bible or Christian authors.    I sometimes uses my daily calendar on my desk or books I am currently read for reviews.    And even though I have been part of the online world for a few years, I learned some interesting things in this book.

I think that every Christians who are on facebook/twitter and blogs should take some time to go through this book as it will give them a new perspective on how to be real in cyberspace.

@stickyJesus is available at your favourite bookstore even amazon.ca.

Disclaimer: I received the product in a PDF form for review purposes. I was not monetarily compensated for this review. Please note that the review was not influenced by the Sponsor in any way. All opinions expressed here are only my own.

1 comment:

  1. Thanks for your kind words and support. Our prayer is that this book will spark a fire in the hearts of Christians regarding how they spend time on social media networks. We are in truly exciting times full of great responsibility. May all who read this book feel the call to be His light online - the desire to make Him known - and an urgency to lead the worldwide conversation in a way that brings Him glory! Bless you.